Powering a 17-Year Legacy with a Modern Online Presence
- Custom WordPress Development
- Tailwind CSS Design
- WCAG 2.2 AA Compliance
- Professional Copywriting
- High-Performance Optimization
Dallis Electrical Services has proudly served Maryland homeowners and businesses for over 17 years as a trusted, family-owned electrical contractor. Founded in 2008 by Master Electrician Steven Dallis and later expanded with his wife Christina’s business expertise, the company built an outstanding reputation through word-of-mouth and local relationships. Despite consistent growth and industry-leading certifications (ChargePoint, Avetta, and active membership in the Harford County Electrical Contractors Association), Dallis Electrical had no website or digital footprint—making it increasingly difficult for new customers to find them in a world where “Google my electrician” is the first step.
We partnered with Dallis Electrical (as lead developer under NextGen Creative) to launch their very first website—delivering a fast, professional, and conversion-focused online home that finally matches the quality of their offline reputation.
The Challenge
From Zero Web Presence to Trusted Digital Front Door
With no existing site, potential clients had no easy way to:
• Learn about residential and commercial services
• View credentials and certifications
• Understand service areas across Maryland
• Contact the team quickly and confidently
The goal was clear: create a clean, authoritative website that instantly communicates trust, expertise, and approachability while positioning Dallis Electrical as the go-to Maryland electrician for both homeowners and businesses.
Clean, Modern Design with Tailwind CSS
We built a fully custom, lightweight WordPress theme from the ground up using Tailwind CSS to ensure pixel-perfect design and blazing-fast load times (PageSpeed scores 95+ on mobile and desktop).
The new design features:
• A warm yet professional color palette reflecting reliability and approachability
• High-quality photography of the team, services, and projects
• Clear visual hierarchy separating Residential and Commercial offerings
• Prominent trust signals: licenses, certifications, family-owned story, and 17+ years of experience
• Mobile-first responsive layout that looks stunning on every device
Smart Structure with Custom Post Types & Taxonomy
To make content management simple and future-proof, we created dedicated Custom Post Types for:
• Residential Services (e.g., panel upgrades, EV charging, lighting installation)
• Commercial Services (e.g., new construction wiring, tenant fit-outs, code compliance)
Paired with custom taxonomies, this structure allows the Dallis team to easily add new services, tag them by category, and have them automatically appear in the correct sections—no developer needed for day-to-day updates.
Copywriting That Converts and Builds Trust
We wrote all website copy from scratch, striking the perfect balance between professional expertise and the warm, family-owned personality that sets Dallis apart. Every page emphasizes:
• Safety and code compliance
• Energy efficiency and cost savings
• The personal touch of a local, family-run business
• Clear calls-to-action for free consultations
Conclusion
We’re incredibly proud to have delivered Dallis Electrical Services’ first-ever website—a fast, modern, and effective platform that finally puts their 17 years of excellence front and center online. From no web presence to a conversion-focused digital headquarters in one project, this site now works 24/7 to grow the family business they’ve poured their hearts into for nearly two decades.
Ready to give your established business the online presence it deserves?
Let’s talk about your project.
Project Role: This project was completed by Patrick Appelman as a contractor and lead developer for NextGen Creative.